It started in Denmark because a postal clerk named Einar Holboell was so moved by all the children he saw and knew were dying of the illnesses caused by working and living conditions. Nothing pained him more than watching a child desperately trying to breathe, fearing that each breath was his or her last, and then seeing the family mourn as the inevitable finally happened. TB killed people of ever age group, but what it did to children horrified him the most. He realized the only answer was through medical research. And with people's mood to give generously during the holidays, he realized this would be the perfect time to raise money for that research. He made a plan and presented it to his boss. The postal authorities put the Christmas seal plan into affect and even the King of Denmark approved and provided royal patronage. The first stamp bore the words "Merry Christmas" accompanied by a picture of the king and queen. Over four million seals were sold and they raised $18,000. This was enough to fund the construction of two children's hospitals. The tradition continued to grow for many years.
Of course this idea spread across the Atlantic and the story there is just as touching because of a physician in 1873 named Edward L. Trudeau who was diagnosed with TB. He discovered that bed rest, proper nutrition, fresh air and lots of sunshine could help in the recovery and sometimes cure the illness. He went on to build a two-bed hospital, which caught on with other doctors and produced a few more small hospitals. When they ran into financial difficulties, Emily Bissell, a fund-raiser for the American Red Cross, stepped in. It is a complex story and worth your time to do a little research to read the remainder of her story. It involves a newspaper office in "the city of brotherly love", along with a few other people.
In 1908 Americans purchased more than $135,000 worth of Christmas seals and in 1917 the total topped a million dollars. Before his death in 1927, Einar Holboell was knighted by the King of Denmark for his contribution to this cause and he was also honored by scores of other countries, including the United States.
The American Lung Association still relies heavily on Christmas seals to help fund education, advocacy, and research projects about asthma, tobacco use, and air quality. These common people who remembered the real reason for this season teach us of Christ's lesson that reaching out to the "least of these" is the most important expression of Christian love.
Today the tradition is carried on also through email Christmas seals. You can find out more here: http://www.christmasseals.org/
Dedicated to all the children with incurable illnesses this Christmas Season


